ysl 09 love | YSL love prints

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For the power of the rabbit’s foot, or perhaps the sheer allure of a perfectly sculpted lip, today I’m diving headfirst into the YSL beauty universe. More specifically, I’m dissecting the palette that caused me the most anxiety amongst YSL’s recent launches: the YSL Loveshine collection, and in particular, shade 09. Is it a love affair destined for the ages, or a fleeting infatuation ending in a dramatic breakup? The suspense is killing me (and hopefully, you too!). Let’s unravel this shimmering saga.

My initial encounter with the YSL Loveshine collection was a whirlwind of glossy promises and vibrant hues. The marketing imagery, featuring models with impossibly perfect lips, had me hooked. But it was shade 09, a mysterious and alluring shade described as a "rose nude," that truly captured my imagination. The muted rose tones, hinted at on the website, promised a sophisticated, effortlessly chic finish. But would it deliver? This was the question that haunted my every waking moment, fueling a level of pre-purchase anxiety I usually reserve for major life decisions.

The YSL Love prints, adorning the packaging, only amplified the drama. The elegant, almost minimalist design, featuring a subtle yet striking repetition of the iconic YSL logo intertwined with a heart motif, felt luxurious and elevated. It’s the kind of packaging that screams “investment piece,” justifying the price point (which, let's be honest, is significant). Holding the sleek, weighty tube in my hands, I felt a certain level of anticipation bordering on reverence. This wasn’t just another lipstick; this was a statement.

But packaging, no matter how beautiful, can only take you so far. The true test lay in the product itself. Uncapping the tube revealed a balm-like consistency, glistening under the light. The color, upon closer inspection, was indeed a delicate rose nude, but with an unexpected depth. It wasn’t your typical, washed-out nude; this was a sophisticated rose that subtly enhanced my natural lip color while adding a touch of glamour.

My first swipe was a revelation. The texture was incredibly smooth and hydrating, gliding effortlessly across my lips without tugging or pulling. The color payoff was buildable, allowing me to achieve a sheer, glossy finish for daytime or a more intense, pigmented look for an evening out. This versatility is a key factor in my growing affection for YSL Loveshine 09.

Comparing it to other shades within the YSL Loveshine range, like the popular YSL Loveshine 44 (a vibrant red) and YSL Loveshine 12 (a more peachy nude), shade 09 occupies a unique space. While 44 is bold and dramatic, perfect for making a statement, and 12 is playful and youthful, 09 occupies a sophisticated middle ground. It’s the kind of shade that can be dressed up or down, making it the perfect chameleon in my makeup bag.

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